Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.
Benefits
Available in Black
Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
98% instantly amplified lashes*
93% said lashes retained their curl well*
90% experienced no flaking*
93% experienced no smudging*
100% said the mascara was easy to remove*
*Based on an in-house perception study
PÜR: Clean, skincare-infused beauty for all
Vegan & Cruelty-Free
Key Ingredients
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
Carnauba Wax | Separates and sets each lash for all day length, volume, and curl.
Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
Formulated Without
BPA
Fragrance
Gluten
Mineral Oil
Parabens
Phthalate
How To Use
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.
Ingredients
Aqua/water/eau, synthetic beeswax, copernicia cerifera (carnauba) wax, dimethicone, pvp, stearic acid, nylon-12, cetearyl alcohol, sorbitan isostearate, polysorbate 60, glycerin, oleic acid, polybutene, magnesium aluminum silicate, cellulose gum, panthenol, polyquaternium-10, phenoxyethanol, ethylhexylglycerin, triethoxycaprylylsilane, potassium hydroxide, tocopherol, black iron oxide (ci 77499).