What it is: An intense-black, long-lasting mascara that creates a look of fullness and delivers a dramatic, false-lash effect with just one swipe.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.
What Else You Need to Know: This vegan, cruelty-free, and gluten-free mascara delivers intense-black, long-lasting color. It creates a fuller lash look with a dramatic, false-lash effect with as little as one stroke.
Suggested Usage:
Application:
-Use the uniquely-shaped wand for easy application, helping you reach every single lash.
-Start by holding the wand horizontally with the middle dip near the center of your lashes.
-As you sweep through your lashes, wiggle the brush from root to tip to create curl, lift, and volume.
-Hold the brush vertically and use the tip to reach the innermost and outermost lashes.
-Multiple coats may be applied without leaving lashes feeling stiff.
-For more dramatic volume and length, apply Down Below Lash Primer (sold separately) prior to applying your mascara.
To avoid mascara build up:
-Pull the wand out straight when opening your mascara.
-Wipe the excess product from the tip of the applicator on the rim of the packaging.